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Bachelor of Science
in Business/Marketing
The goal of the Marketing major is to equip you with the necessary skills to successfully manage the marketing functions of an organization. This includes the development of creative, analytical, and leadership abilities.
Features:
- Elplore subjects on buyer behavior, sales management, advertising, marketing research, and international marketing
- Learn how to identify customer needs, how to communicate information about products and services to current and potential customers, the best ways to market your products and services, and how to price them
- Study the growing demands of the international arena, how to take advantage of them, and how to address different cultural issues
- Courses explore the preparation, implementation, and evaluation of budgets, along with the application of research information to marketing plans
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